Samartharupa comes from Sanskrit. Samartha means smart or able, while rupa means visual. Samartharupa is closed to the field of Design where the graphic designers is required to be able to create a smart design that can communicate and perform something based on its context. The Samartharupa is the first award in Indonesia in the field of graphic design and visual communication. This award is also the form of appreciation, which can be regarded as “lifetime achievement and dedication” for the person or people who are highly dedicated to the field.